Time for sharp competitive intelligence

A small family-run company took on a sports giant and won.
Baden Sports sued Molten Corp. for stealing its basketball manufacturing innovation and marketing it as its own. Baden Sports say the ball lining process, which it calls Cushion Control Technology, gives the ball a better bounce and the player more control. A judge ordered Molten to pay $8.1 million after a jury found that the company had infringed on Baden’s patent and falsely advertised its basketballs.

“There was no doubt in our mind that we were going to win, but the size we won, that was a big surprise,” said Baden spokesman Dave Wise.

The judge also ruled that any balls with the stolen technology can’t be used in games broadcast in the U.S. Molten is the official basketball used in the Olympics, but it’s not clear what impact the ruling will have on its use in the games.

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